5 reasons why a primer is essential in your beauty routine.

A primer is the perfect base for a radiant look, ensuring your makeup applies more smoothly and lasts longer. But did you know that a primer has many other benefits? Read below for five reasons why you should make primer a part of your beauty routine.

Makeup that lasts all day:

Perhaps the most important reason to use a primer: it creates a solid base that helps your makeup stay flawless all day. Whether it’s a long day at work or a night out, a primer ensures your look stays effortlessly in place.

Boosted hydration and anti-aging benefits:

The Dewy Base is more than just a primer. Enriched with plant-based collagen and encapsulated hyaluronic acid, it provides deep hydration that keeps your skin soft and supple all day long. These ingredients enhance your skin's natural elasticity and help combat the early signs of aging. Tip: On cold, windy days, an extra-hydrating primer can work wonders for your skin!

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Softening and minimizing blemishes:

Our sleek base primer is an essential product for softening blemishes, fine lines, and large pores. With a blend of silica powder and calcium magnesium carbonate, it creates a blurring effect that leaves your skin looking smoother and more even—without a powdery finish!

Reduce shine and oil: 

If you’re prone to shiny skin, the Sleek Base is your lifesaver. This primer absorbs excess oil, keeping your complexion fresh and matte all day—even during the most stressful moments.

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Versatile, multi-purpose use:

Primer, moisturizer, and subtle highlighter—the luminous base has it all! This 3-in-1 primer creates the perfect foundation for your makeup, while delivering extra hydration and a radiant glow.

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Shop the primers from the perfect base collection here.