new primers

chevron_left chevron_right

dewy base primer

€39,99
€39,99
View product

luminous base primer

€39,99
€39,99
View product

sleek base primer

€39,99
€39,99
View product
chevron_left chevron_rightshop primers

dewy base

dewy base – a vegan-friendly, water-based primer that quickly absorbs into your skin, providing deep hydration and powerful anti-aging benefits. This primer locks in moisture throughout the day, creating the perfect base for a flawless makeup look.

sleek base

sleek base – the primer that blurs imperfections, minimizes large pores, and smooths fine lines without leaving a powdery finish. It mattifies your skin, giving you a natural, soft-focus look.

luminous base

luminous base – a silicone-free primer that leaves your skin silky smooth and keeps your makeup flawless all day long. Enriched with moisturizing ingredients and vitamin E, it's vegan-friendly and made with 95% ingredients of natural origin.

more inspiration

chevron_left chevron_right
chevron_left chevron_right

5 reasons why primer is essential in your beauty routine

A primer is the perfect base for a radiant look, helping your makeup go on more smoothly and last longer. But did you know that a primer offers many other benefits? Read below for five reasons why a primer should be a part of your beauty routine.

more info

The clean girl trend: spotlight on luminous base

Simplicity, minimalism, and natural beauty—the clean girl trend is still all the rage! This aesthetic isn’t just about looks; it’s a complete lifestyle. From minimalist makeup to sophisticated, comfortable outfits and a conscious, healthy way of living, it’s all about simplicity and balance. And what better fit for this trend than our new luminous base?

more info

Primer guide: which makeup base is best for my skin?

Finding the perfect primer can make a big difference in your makeup routine. A primer not only helps your makeup last longer but can also address specific concerns, such as dry skin or enlarged pores. So, how do you choose the right primer?

meer info