The clean girl trend: spotlight on the luminous base

Simplicity, minimalism, and natural beauty—the clean girl trend is still going strong! This aesthetic is more than just a look; it’s a lifestyle. From minimalist makeup to effortlessly chic outfits and a focus on a healthy, balanced life, it’s all about simplicity and harmony. And what better way to embrace this trend than with our new luminous base?

luminous base = clean girl musthave

Clean girl makeup is all about achieving the no-makeup makeup look. Think subtle, natural glowy skin—simple yet chic. A touch of concealer, lightly flushed cheeks, and a gloss on the lips complete the look. The Luminous Base is an essential product for this style. This 3-in-1 primer creates the perfect foundation, offering extra hydration and a radiant glow.

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Why is the luminous base perfect for the clean girl look?

  • Flawless finish, no silicones: The Luminous Base gives you a silky feel and is completely silicone-free. 
  • 3-in-1: It serves as a base for your makeup, provides extra hydration, and adds a subtle glow. This primer enhances your natural beauty!
  • 95% ingredients of natural origin
  • Vegan-friendly
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Shop the primers from the perfect base collection