New and better brushes

Primer guide: which makeup base is best for my skin?

Finding the perfect primer can make a big difference in your makeup routine. A good primer not only helps your makeup last longer but also addresses specific needs like dry skin or coarse pores. So, how do you choose the right primer?

The clean girl trend: spotlight on the luminous base

Simplicity, minimalism, and natural beauty—the clean girl trend is still going strong! This aesthetic is more than just a look; it’s a lifestyle. From minimalist makeup to effortlessly chic outfits and a focus on a healthy, balanced life, it’s all about simplicity and harmony. And what better way to embrace this trend than with our new Luminous Base?

5 reasons why a primer is essential in your beauty routine.

A primer is the perfect base for a radiant look, helping you apply your makeup more smoothly and making it last longer. But did you know that a primer offers many other benefits? Read on for five reasons why a primer should be part of your beauty routine.

Create the most beautiful smokey eyes with our easy peasy eye pencil

Smokey eyes are timeless and instantly add a glamorous and striking touch to your look. Struggling to master the smokey eye technique and feeling ready to give up? Our renewed, vegan, easy peasy eye pencil is here to save the day! Thanks to its firmer texture, this pencil glides smoothly over your skin, delivering rich, vibrant color. In just a few simple steps, you can finally create those perfect smokey eyes.

Which eye pencil color suits me best?

The right shade of eye pencil—or any eye makeup—can make your eyes sparkle and complete your entire look. But how do you know which color suits you best? While we definitely encourage you to experiment and get creative, we also want to offer some helpful tips to find the ideal eye pencil, eyeshadow, or eyeliner color.

Apply eyeliner with an eye pencil? Easy Peasy!

Are you struggling with applying eyeliner? We've got you covered! Eyeliners can be tricky to handle and often require a steady hand and plenty of practice. But here’s the good news: it doesn’t have to be a challenge. With our easy peasy eye pencil and a few simple techniques, you can effortlessly achieve the look you’ve always envisioned.

For a shift in color palette: Winter to summer shades

Finding the right shade of foundation during the season can sometimes already be tricky. But if your skin changes color significantly between seasons, you also have to deal with that difficult transition period. How do you let your foundation follow along with progressively darker or lighter skin? That's when our refillable loose mineral foundation shows its best side.

The magic of the kabuki makeup brush: 3 types for every occasion

Let's be honest: a good makeup brush can make the difference between a flawless look and a less successful attempt ... Have you been introduced to the iconic kabuki makeup brush yet? If not, a whole new world will soon open up for you. This versatile and - justifiably - immensely popular tool is indispensable in every makeup bag. And what's better than one kabuki? Three kabukis! You'll discover here why.

Wereldmilieudag

The future of makeup is sustainable, and it's here now! Do you care about the environment and the impact of your choices? We do too! That's why we believe beauty and sustainability can go together. Our refillable mineral makeup is the perfect choice for your eco-conscious lifestyle. It's luxurious and good for the planet - a real win-win!

The difference between a mineral spf and a chemical spf

The summer sun beckons us all outdoors to enjoy its warmth fully. But before you expose yourself to the sun's rays, it's crucial to protect your skin properly. Sunscreen to the rescue! Did you know there's a significant difference between the protection factors (spf) of mineral and chemical sunscreens? Read on to discover the many health benefits of using mineral spf.

Your must-have klean.travel beauty essentials

Whether you're traveling the world or taking a short city trip, maintaining your beauty routine can be challenging. Your skin has different needs because your days are different. You're outside more, walking in the sun and your skin is exposed to new environments. With these klean.travel essentials, your skin will be even more radiant than the southern sun.

klean list: natural sun protection

While the summer sun invites us to enjoy its warmth, we must not lose sight of protecting our skin. And what better than natural products to get this job done? Our sunscreen products all contain “klean list” ingredients that respect the environment and provide your skin with deep care as well as protection.

How much SPF do you need?

You're going to enjoy the great outdoors, so you immediately reach for your sunscreen or sunscreen powder to protect your skin. But which protection factor do you choose? SPF 30 or SPF 50? A lot of confusion surrounds these terms. That's why we'd like to shine some light on exactly how SPF works.

How to contour?

Contouring is a popular makeup technique used to define and sculpt your face. Contour products create the illusion of shadows, allowing you to subtly alter the appearance of certain features if desired. The most commonly contoured parts of the face are the nose, cheeks, forehead, jawbone, and chin.

how to highlight

You apply highlighter to the areas of your face that you want to accentuate. This makes the light interact with your facial features, or in short: it makes you shine bright like a diamond. However, the most important question remains: which parts of your face do you want to 'highlight'?

4 refreshing spring tips for an eco-luxury lifestyle

As the days lengthen and the flowers bud, a powerful source of energy awakens within you as well. High time to unleash those delicious spring creeps. Get out your favorite spring clothes, let in the fresh air and ... breathe new life into your eco-luxury lifestyle with our spring tips. Because in spring, anything is possible!

Which concealer suits me?

Do you suffer from pimples, small blemishes or dark circles under your eyes? Then a concealer is the panacea that completely eliminates these little problems. At i.am.klean, we have three types of concealers: from natural to full coverage. And that for every skin type and every beauty problem. Find out which concealer suits you best in different situations.

5 products for coverage with these 5 products

The coverage of your makeup makes a world of difference. Do you want to create a natural look for a day out? Or do you go for full glam to shine all night long? You can achieve these two extremes - and everything in between - effortlessly by using the right product combination. With just five i.am.klean formulas, you determine the smallest nuances in your coverage and adjust it completely to your liking. Easy peasy!

De kracht van poeder: 6 straffe mineralen

Anyone who uses mineral makeup once never wants to go back. And that doesn't surprise us at all. In fact, the composition of these natural products offers numerous benefits.

Everything (and more) you need to know about your lipliner

The most beautiful lips and a perfect base for your lip gloss or lipstick in only 4 steps.A lipliner is more than just a pencil to draw the outline of your lips to prevent your lipstick from smudging. Let us show you how to use your lip pencil to the max!

Nutrients for healthy & happy skin

Healthy skin starts with healthy nutrients. Eating a healthy and varied diet can even reduce serious skin problems.In general, eat as much fresh, unprocessed produce in a variety of colors as possible. Also, take good care of your liver by avoiding as many toxins as possible. This is because when this organ becomes overworked, it dumps toxins into the cells and under the skin. But there are also some very specific nutrients that have a positive effect on your skin.

Zo haal je het meeste uit jouw huisparfum

Hoe gebruik je best jouw huisparfums? Met deze handige gids tover je je woning in 7 stappen om tot een natuurlijke oase van rust en ontspanning.

The secret behind our Home Collection fragrances

How did we arrive at our delicious Home Collection fragrances? For that, we have to look at the "building blocks" of a perfume: the notes.

Discover the power of scent

Perfumes complete the experience in your home and make your living spaces an extension of your personality. That is the power of fragrance.

7 eenvoudige tips om je kaarsen langer te laten branden

Van geurkaarsen wil je zo lang mogelijk genieten. Gelukkig bestaan er heel wat trucjes om jouw kaarsen langer te laten branden.

i.am.klean x Atelier Tinika: a perfect harmony

Who is Tinneke? I am Tinneke De Block and I live with my husband and two children in Keerbergen. In addition to my work at Atelier Tinika, I am employed full-time as a graphic designer. Drawing and painting are long-standing passions of mine, and I always keep a sketchbook close at hand in my spare time. As a teenager, I created wall paintings to earn additional income. Atelier Tinika was born in 2010, when I discovered the world of blogging during my studies. Initially, my creations were showcased on my blog. By 2015, this blog evolved into a fully-fledged website. Today, I craft illustrations for both brands and individuals, as well as (wall) paintings. My work, including paintings, art prints, and stationery, is available for purchase through my own online shop. What was your first thought when we suggested you design the packaging? The story of i.am.klean - a healthy, pure, natural mineral makeup line with a touch of confidence and luxury - is completely in line with my own values. I was overjoyed when you contacted me to give this assignment. I absolutely and fully support it. The concept of collaborating with Belgian designers and the beautiful branding of i.am.klean felt like a perfect match. In all modesty, I think it’s the good match that made the wonderful result. How did you proceed? After the smooth briefing, I already had a fair idea about which direction the illustration would take. My goal was to portray a real i.am.klean woman - pure, fresh, healthy and confident. With a refined luxurious look that showcases the colours of the collection beautifully. First, I drew the outline with pencil. Then I coloured them in with watercolour, acrylic paint and ink. The final adjustments are coloured digitally. What did we think? We are incredibly proud of the new collection and the collaboration with Atelier Tinika. The match between Tinneke's design and i.am.klean is absolutely perfect: utterly feminine, pure, genuine and authentic. Lisa from i.am.klean: "I love the packaging so much that I even want to keep the products in the box, haha! A real must-have :)!"

iak x Lien Vandermeulen

Get ready with Loredana

The klean must-have by Joke van de Velde