New and better brushes

These are your ideal beauty products for travel

Whether you travel the world or take a short city trip, it can be quite challenging to maintain your beauty routine on the road and at your destination. Plus, your skin also has different needs than usual because your days look completely different. You're outside more, walking more in the sun, ... With these essentials, your skin will shine even harder than the southern sun.

How to contour?

Contouring is a popular makeup technique used to define and sculpt your face. Contour products create the illusion of shadows, allowing you to subtly alter the appearance of certain features if desired. The most commonly contoured parts of the face are the nose, cheeks, forehead, jawbone, and chin.

how to highlight

You apply highlighter to the areas of your face that you want to accentuate. This makes the light interact with your facial features, or in short: it makes you shine bright like a diamond. However, the most important question remains: which parts of your face do you want to 'highlight'?

4 refreshing spring tips for an eco-luxury lifestyle

As the days lengthen and the flowers bud, a powerful source of energy awakens within you as well. High time to unleash those delicious spring creeps. Get out your favorite spring clothes, let in the fresh air and ... breathe new life into your eco-luxury lifestyle with our spring tips. Because in spring, anything is possible!

Which concealer suits me?

Do you suffer from pimples, small blemishes or dark circles under your eyes? Then a concealer is the panacea that completely eliminates these little problems. At i.am.klean, we have three types of concealers: from natural to full coverage. And that for every skin type and every beauty problem. Find out which concealer suits you best in different situations.

5 products for coverage with these 5 products

The coverage of your makeup makes a world of difference. Do you want to create a natural look for a day out? Or do you go for full glam to shine all night long? You can achieve these two extremes - and everything in between - effortlessly by using the right product combination. With just five i.am.klean formulas, you determine the smallest nuances in your coverage and adjust it completely to your liking. Easy peasy!

De kracht van poeder: 6 straffe mineralen

Anyone who uses mineral makeup once never wants to go back. And that doesn't surprise us at all. In fact, the composition of these natural products offers numerous benefits.

Everything (and more) you need to know about your lipliner

The most beautiful lips and a perfect base for your lip gloss or lipstick in only 4 steps.A lipliner is more than just a pencil to draw the outline of your lips to prevent your lipstick from smudging. Let us show you how to use your lip pencil to the max!

Nutrients for healthy & happy skin

Healthy skin starts with healthy nutrients. Eating a healthy and varied diet can even reduce serious skin problems.In general, eat as much fresh, unprocessed produce in a variety of colors as possible. Also, take good care of your liver by avoiding as many toxins as possible. This is because when this organ becomes overworked, it dumps toxins into the cells and under the skin. But there are also some very specific nutrients that have a positive effect on your skin.

Zo haal je het meeste uit jouw huisparfum

Hoe gebruik je best jouw huisparfums? Met deze handige gids tover je je woning in 7 stappen om tot een natuurlijke oase van rust en ontspanning.

The secret behind our Home Collection fragrances

How did we arrive at our delicious Home Collection fragrances? For that, we have to look at the "building blocks" of a perfume: the notes.

Discover the power of scent

Perfumes complete the experience in your home and make your living spaces an extension of your personality. That is the power of fragrance.

7 eenvoudige tips om je kaarsen langer te laten branden

Van geurkaarsen wil je zo lang mogelijk genieten. Gelukkig bestaan er heel wat trucjes om jouw kaarsen langer te laten branden.

i.am.klean x Atelier Tinika: a perfect harmony

Who is Tinneke? I am Tinneke De Block and I live with my husband and two children in Keerbergen. In addition to my work at Atelier Tinika, I am employed full-time as a graphic designer. Drawing and painting are long-standing passions of mine, and I always keep a sketchbook close at hand in my spare time. As a teenager, I created wall paintings to earn additional income. Atelier Tinika was born in 2010, when I discovered the world of blogging during my studies. Initially, my creations were showcased on my blog. By 2015, this blog evolved into a fully-fledged website. Today, I craft illustrations for both brands and individuals, as well as (wall) paintings. My work, including paintings, art prints, and stationery, is available for purchase through my own online shop. What was your first thought when we suggested you design the packaging? The story of i.am.klean - a healthy, pure, natural mineral makeup line with a touch of confidence and luxury - is completely in line with my own values. I was overjoyed when you contacted me to give this assignment. I absolutely and fully support it. The concept of collaborating with Belgian designers and the beautiful branding of i.am.klean felt like a perfect match. In all modesty, I think it’s the good match that made the wonderful result. How did you proceed? After the smooth briefing, I already had a fair idea about which direction the illustration would take. My goal was to portray a real i.am.klean woman - pure, fresh, healthy and confident. With a refined luxurious look that showcases the colours of the collection beautifully. First, I drew the outline with pencil. Then I coloured them in with watercolour, acrylic paint and ink. The final adjustments are coloured digitally. What did we think? We are incredibly proud of the new collection and the collaboration with Atelier Tinika. The match between Tinneke's design and i.am.klean is absolutely perfect: utterly feminine, pure, genuine and authentic. Lisa from i.am.klean: "I love the packaging so much that I even want to keep the products in the box, haha! A real must-have :)!"

iak x Lien Vandermeulen

Get ready with Loredana

The klean must-have by Joke van de Velde