discover the butter skin trend: your softest skin ever

There is a new trend that is all about healthy, well-groomed skin: butter skin .
Think soft, supple skin with a subtle, creamy finish. No excessive shine, but visibly nourished skin that looks calm. And the best part? With the right textures and formulas from i.am.klean, you can achieve this in a few simple steps.

What exactly is butter skin?

Butter skin is all about skin that is so smooth and hydrated it seems to melt under your fingertips. No excess oil or glitter, just a natural, nourished glow . The secret? Good hydration , a light base and creamy textures that melt into your skin.

How to create butter skin with i.am.klean

1. Start with a nourishing primer
Choose a hydrating base like the Klean Primer , or go for a subtle glow with the Dewy or Luminous Base . These will make your skin feel smooth and nourished – the ideal start for a butter skin look.

2. Use the beauty balm as a base
With 98% natural ingredients – including hyaluronic acid – the beauty balm offers light coverage and deep care . It blurs imperfections without clogging your skin, and lets you shine naturally.

3. Work with creamy textures
For blush and highlighter, the i.am.klean collections are indispensable. Choose the balmy blush in a soft shade and apply with your fingers or a brush – this way the product really melts into your skin. The collection highlighter provides that subtle "butter glow": a light shine that looks natural, without a powdery or glittery effect.

4. Blend like a pro
Use your fingers or the buffing foundation brush 17 to blend everything beautifully into the skin. No layers, no streaks – just a perfectly soft, even finish.

5. Finish with a fixing mist
A hydrating fixing mist as a final step provides extra freshness and makes your look even softer and smoother. Choose the i.am.klean glamlocker.

Butter skin, on its small side

With the right combination of care and natural make-up, you can achieve butter skin without feeling heavy. The i.am.klean beauty balm and collektables are gentle on your skin, give a healthy glow and let you shine at your own pace - without excess.